A company’s IPO is the first step taken to make itself known to the general public. It’s one of the company’s marketing tools to gain financial support for its future ventures in growing its products and services.
Once the public buys into the company by way of taking up shares at the offer price and the associated regulatory guidelines are met, the company will officially be publicly listed on the local exchange.
As a listed company, it’s stock/shares can now be traded daily, open to buyers and sellers. Those invested, will not only have access to regular financial and company data, but will also share in the profits earned.